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boomr

About the Project 

"Moments that come back to you". With this app the user can record a video or take a picture and send it to a specific date and time in the future.

My Role

Co-Founder, User research, User interviews, Prototyping, Testing, High fidelity 

Approach

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Problem Statement

The biggest problem was that users were losing interest because they desired instant gratification, and this app is focused on receiving a memory at a later time. 

Solution Statement

Many features were added to provide opportunity for the gratification users were seeking such as: reminders, gift cards, sending instant messages, and a feed.

User research 

I used a variety of research methods to determine the needs our users had. The methods I used included: focus groups, interviews, surveys, observations, and viewing secondary data.cus Group

Screen Shot 2021-10-12 at 7.44.32 PM
Screen Shot 2021-10-12 at 7.44.32 PM

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Screen Shot 2021-10-12 at 7.58.29 PM
Screen Shot 2021-10-12 at 7.58.29 PM

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Screen Shot 2021-10-12 at 7.44.32 PM
Screen Shot 2021-10-12 at 7.44.32 PM

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Prototypes

We had many iterations before we launched. The biggest challenge was attempting to solve the issue of users desiring instant gratification. We did a lot of A B testing. 

User Testing

  • Guerilla testing

  • Usability testing

  • A B testing

  • Market testing

The testing started from the stage of our MVP. After each round of testing, we iterated our app. We began with guerilla testing where we had a variety of subjects attempt to send a message through our prototype. Through each finding after testing we were able to make adjustments and improvements that we A B tested.  

Final App
Final App

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Final App
Final App

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Main Takeaway

Going through the process of creating this app helped me to truly understand what UX is, and the value of it. 

I learned that our issue with this app was that in the beginning we focused entirely on UI, which led to many problems. 

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