Role: UX, UI, Marketing, Videos, Funding $$$
Boomr is an app I helped create where you can send messages to someone at a future date. The problem we found for our users was that they desired instant gratification, and waiting for a future message was not satisfying. We discovered we would need to target more specific audiences such as the military, missionaries, medical patients, etc. We began our process by creating low-fidelity prototypes and having our targeted personas use them. From all of our user research, we discovered a rise in usage when we added the option to capture live moments through video and pictures. I learned how important a positive user experience is in order to retain users.
Role: UX lead of 3 designers, User research, User journey, Personas, AI.
This is a program that can be purchased online. It is targeted towards helping individuals discover which careers might be the best fit for them. The problem was that their online presence was outdated, turning incoming traffic away which in turn led to fewer sales. The goal was to create a design that met the effectiveness of their SEO. The process began with creating prototypes which included new visuals and animations. These were presented to stakeholders for approval. Everyone approved except for the owner. So we presented our quantitative data gathered from user testing and SEO research. This data helped the owner understand the importance of a new design, which led to his approval. I learned the importance of having data and research to present so that I am able to defend the user even when stakeholders give push back.
Role: UX, School Project
Zone is a scavenger hunt app that was designed for travelers. The problem was that the scavenger hunts were not appropriate for a variety of developmental levels. The goal was to broaden the user audience that could benefit from this app. The process began by creating a better onboarding experience including an explanation of the newly added feature of different levels of difficulty that the scavenger hunts could be completed in. The outcome was that more users enjoyed the app because they could select between a beginner, medium, and hard level of difficulty for their hunt. I learned the value of having a good onboarding process that is easy for users to navigate.
Role: UX, Prototyping, Testing, High fidelity
This is a car, home, and life insurance startup business. The problem was that the stakeholder wanted prototypes in order to visualize his ideas for his business website. I began by interviewing the stakeholder to understand the vision he had for his website. I then created personas, interviewed those target audiences, and began prototyping. I conducted user testing with a low fidelity prototype and created a high fidelity prototype based on the findings. Through the process of testing and prototyping, I was able to simplify the process for the user on this website. Through the process of simplifying the steps the user had to take on this website, I was reminded of the importance of showing the user their progress on a website by having progress bars in place.