Role: UX, UI, Marketing, Videos, Funding $$$
Boomr is an app I helped create where you can send messages to someone at a future date. The problem we found for our users was that they desired instant gratification, and waiting for a future message was not satisfying. We discovered we would need to target more specific audiences such as the military, missionaries, medical patients, etc. We began our process by creating low-fidelity prototypes and having our targeted personas use them. From all of our user research, we discovered a rise in usage when we added the option to capture live moments through video and pictures. I learned how important a positive user experience is in order to retain users.
Role: UX lead of 3 designers, User research, User journey, Personas, AI.
This is a program that can be purchased online. It is targeted towards helping individuals discover which careers might be the best fit for them. The problem was that their online presence was outdated, turning incoming traffic away which in turn led to fewer sales. The goal was to create a design that met the effectiveness of their SEO. The process began with creating prototypes which included new visuals and animations. These were presented to stakeholders for approval. Everyone approved except for the owner. So we presented our quantitative data gathered from user testing and SEO research. This data helped the owner understand the importance of a new design, which led to his approval. I learned the importance of having data and research to present so that I am able to defend the user even when stakeholders give push back.
Role: UX Research, Prototyping, Journey Maps, High fidelity
US Bank desired more people to open accounts through their website. The problem was that they did not have an effective call to action on their landing page. I spoke with stakeholders and users to learn what different desirable attributes the bank had so that I could design an effective high-fidelity prototype of the hero section of their landing page. I created the prototype and presented it to a stakeholder. They liked the prototype I made and applied it to their website, which effectively increased their conversion rate. I learned the importance of the details in a project, and how minor detail changes can create huge results.
Priority Home Builders
Role: Product Designer, Branding, User Flows, Research
This is a home building company. The problem was that they had no structure for their marketing, branding, internal communication, or home buying experience. The goal was to grow name recognition for the company, rebrand the company name so it could be recognized as a home builder, create a structure for internal communication, and redesign the process for the home buyers. The process began by initiating weekly meetings for the leaders of the company. Schedules of deadlines were created on a program that could be accessed by all employees to ensure everyone to be on the same page. Improved marketing began with creating Facebook ads and designing billboard displays for the company. The company's name was "Priority Builders", which we rebranded to "Priority Home Builders" in order to more effectively display the purpose of the company. A structure was designed to create a more detailed and informative process for the home buyers so that they were aware of the progress of their homes at all times. I learned that no matter how great a company is, without structure their progress will be limited.
Role: UX, School Project
Zone is a scavenger hunt app that was designed for travelers. The problem was that the scavenger hunts were not appropriate for a variety of developmental levels. The goal was to broaden the user audience that could benefit from this app. The process began by creating a better onboarding experience including an explanation of the newly added feature of different levels of difficulty that the scavenger hunts could be completed in. The outcome was that more users enjoyed the app because they could select between a beginner, medium, and hard level of difficulty for their hunt. I learned the value of having a good onboarding process that is easy for users to navigate.
Role: UX, Prototyping, Testing, High fidelity
This is a car, home, and life insurance startup business. The problem was that the stakeholder wanted prototypes in order to visualize his ideas for his business website. I began by interviewing the stakeholder to understand the vision he had for his website. I then created personas, interviewed those target audiences, and began prototyping. I conducted user testing with a low fidelity prototype and created a high fidelity prototype based on the findings. Through the process of testing and prototyping, I was able to simplify the process for the user on this website. Through the process of simplifying the steps the user had to take on this website, I was reminded of the importance of showing the user their progress on a website by having progress bars in place.
Role: UX, Prototyping, High fidelity
This is a financial advisement company that has its own financial tracking software. The problem was that the stakeholder disliked his current design. The goal was to create a more eye-catching animation design. The process was to communicate with the stakeholder to understand his desires and then create animated graphics and web layouts that fit his unique preferences. I created several low-fidelity and later high-fidelity prototypes until they met what his unique desires were. I learned the importance of a high-fidelity prototype and how it is much more effective in helping an individual grasp the full picture of a project.
Role: Prototyping, and Testing
This is an app that can be purchased that grants access to thousands of discounts at different local merchants in Utah. The problem was that the original name was "Grubpass", but people were confusing it with the popular "Grubhub" app. So a rebrand was essential. The other problem was that it took multiple steps for a user to redeem a discount. The goal was to rebrand and limit the number of steps in order to redeem a discount to no more than three. The process was that surveys were conducted to determine the color, logo, and name that were most preferred by users. Prototypes were created and tested until we successfully limited the number of steps to only three in order to redeem a discount in the app. I was reminded that market research is key to any startup. I was also reminded that the less you make a user do in an app in order to accomplish what they want, the happier they will be.
My 10 Year Plan
Role: Use Case, Content & IA, Storyboards
This is a book that can be purchased online. It is a guide to help kids create a successful and detailed 10-year plan for their lives. The problem was that the process to purchase the book was more complex than the seller desired it to be. The goal was to simplify the buying experience. The process began by prototyping a completely new design to replace the old-fashioned one that was disliked by users. We conducted user testing to discover the most efficient buying experience. We were able to effectively create a simplified, visually pleasing design. I learned the importance of user testing in order to pinpoint issues that might be overlooked without having different individuals actually go through the steps of a certain process.